Digital and Tech

Social media platform Instagram is unveiling a much-anticipated shopping update today (20 March), allowing UK businesses to sell products via posts.

Retailers’ most loyal and profitable customers can be hard to identify and get to know. With so many drowning in customer data, how can we make sense of it? 

Online sales are soaring across the fashion industry. But, as the market matures – figures from IMRG Capgemini show 2017 growth plateaued at 12.1%, down from 15.9% in 2016 – Drapers identifies the five developments that will shape fashion ecommerce in 2018.

Held on 14-16 January in New York, National Retail Federation’s NRF18: Retail’s Big Show is one of the world’s biggest retail technology trade shows. Here are the key takeaways for fashion retailers from this year’s event.

Drapers asks why it has taken so long for the world of luxury to go digital and how brands are standing apart from fast fashion online natives.