Video: Achieving online excellence with Seasalt’s digital director

Lifestyle retailer Seasalt reports that approximately two-thirds of its sales are now made online. And with its digital expansion plans accelerated by the pandemic, this webinar uncovers how the business has managed its online strategy and achieved growth.

In this video, Tim Ryan, director of digital at Seasalt, and Chris Baldwin, vice president of marketing at Insider, discuss the biggest lessons from Seasalt’s rapid digital acceleration.

Together, they uncover what works and what doesn't, and provide actionable takeaways to help increase digital revenue and create a winning customer experience (CX).

In this webinar video you will learn:

- How to grow ecommerce revenue through personalisation
- Why a culture of “friction hunting” is pivotal to creating the ultimate CX
- How to prepare for the third-party cookieless era
- How to select partners that fuel growth

About Seasalt:

Cornwall-founded lifestyle brand Seasalt reported a 17% rise in sales over the Christmas period 2020. Last September, it launched a sustainable new store, even against the backdrop of Covid-19 closures.