Tag Archives: Adidas

Adidas has almost trebled its operating profit year on year for the first six months of 2024, and doubled its profit guidance. 

German sportswear giant Adidas has raised its operating profit guidance for the second time this year following "better-than-expected performance" in the first six months of 2024.

Sportswear giant Adidas will introduce ‘The Pulse’ retail concept to the UK this summer, with the first two stores set to open in retail parks in Edinburgh and Glasgow.

Prime minister Rushi Sunak and leader of the opposition Sir Keir Starmer were both spotted wearing Adidas trainers in April. As the brand reports a profit surge, Drapers explores if future sales could be impacted by unlikely fans.

German sportwear brand Adidas has raised its profit guidance following a "better than expected" first quarter of the fiscal year 2024.

Solihull-based sportswear brand Gymshark has appointed Adidas global vice president Hannah Mercer and Abercrombie & Fitch SVP and GM for Gilly Hicks, Kim Dolder, to the newly-created roles of wholesale and retail general manager and North America general manager.

Following a trading update of its full-year performance, JD Sports CEO Régis Schultz outlines challenges for the year ahead including a slowdown in product innovation from Nike.

Sportswear giant Adidas today (13 March) reported a 7.6% year-on-year decline in sales to €4.8bn (£4.1bn) for the financial year ended 31 December 2023.

Adidas posted better than expected operating profit as it decided not to write off most of its Yeezy inventory but instead sell the remaining products.

Fila Holdings, the South Korea-based parent company of Fila, has revealed that Fila USA president Todd Klein will take on the newly created role of global brand president.