Adidas

Adidas has almost trebled its operating profit year on year for the first six months of 2024, and doubled its profit guidance. 

German sportswear giant Adidas has raised its operating profit guidance for the second time this year following "better-than-expected performance" in the first six months of 2024.

Sportswear giant Adidas will introduce ‘The Pulse’ retail concept to the UK this summer, with the first two stores set to open in retail parks in Edinburgh and Glasgow.

Prime minister Rushi Sunak and leader of the opposition Sir Keir Starmer were both spotted wearing Adidas trainers in April. As the brand reports a profit surge, Drapers explores if future sales could be impacted by unlikely fans.

German sportwear brand Adidas has raised its profit guidance following a "better than expected" first quarter of the fiscal year 2024.

Sportswear giant Adidas today (13 March) reported a 7.6% year-on-year decline in sales to €4.8bn (£4.1bn) for the financial year ended 31 December 2023.

Adidas posted better than expected operating profit as it decided not to write off most of its Yeezy inventory but instead sell the remaining products.

Adidas has upgraded its full-year guidance following positive Yeezy sales in its latest quarter.

Marks & Spencer will start selling products from Adidas and Sweaty Betty through its sportswear platform The Sports Edit as it expands its brand strategy.

The Women's Sport Alliance (WSA) has appointed sportswear directors from Adidas and JD Sports Group to its new advisory board.