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Asos

The latest news, analysis and commentary on fast fashion retailer Asos

Leicester maps out a new manufacturing future

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From Asos's "Test and React" initiative to Chanel-owned Barrie Knitwear's new facility, Leicester's supply base is building back better after its fast fashion troubles – with the help of investment, innovation and sustainability. But manufacturers say they can't do it alone.

Can Topshop be restored to ‘a fashion Disneyland’?

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As Topshop is rumoured to be sold off for the second time since 2021, Sheena Sauvaire, who spent 12 years at the retailer, most recently as global marketing and communications director until 2018, tells Drapers what she envisions for the former high street staple.

Shoppers pull the plug on online pureplays

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Shoppers are shunning ecommerce in favour of physical retail experiences in stores. Drapers examines what etail pureplays can do to return to profit post-lockdowns.

Why Asos is upping the ante for better inclusion

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Etailer Asos has renewed its partnership with culture change-making consultancy Fashion Minority Report for a second year. Drapers finds out why the business hopes to spark a shift within fashion to boost diversity and inclusion for underrepresented groups, now and in the future.

Will Asos CEO’s turnaround plan work?

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Asos CEO José Antonio Ramos Calamonte said the etailer needs to simplify its business model, revisit its international markets and shorten the buying cycle, after it fell into the red this week. Drapers explores whether this will be enough to get the business back on track. 

The power players: Asos

ASOS electric vehicle

Founded by Nick Robertson, Andrew Regan, Quentin Griffiths and Deborah Thorpe in 2000, London Ownership Listed on London Stock Exchange’s Main Market, with Danish brand house Bestseller’s owner A/S its largest shareholder (26%) CEO José Antonio Ramos Calamonte, since June 2022 Head office Greater London House in Camden Town Employees Around 3,200 Latest…