Brands

Fashion brands are leveraging expertise from eyewear manufacturers to expand into the optical category. From tackling mystery materials to retaining creative control, industry professionals share their collaboration experiences.

Under recent pressure from shareholders Boohoo Group made the decision to scrap its executive bonuses as profits deepened further into the red. While leaders at Dr Martens and Burberry waived theirs, Drapers asks how companies can incentivise their leaders and staff during tough times.  

Drapers meets Puma chief executive Arne Freundt in Paris as he unveils his Olympic performance strategy.

Artificial intelligence, new chemical processes and high-tech sorting systems are among the driving forces behind the latest developments in recycling. Drapers examines the opportunities and challenges the sector faces.

The Very Group, which operates etailers Very and Littlewoods, is rolling out a digital shopping experience supported by artificial intelligence to enhance the way its customers shop. Digital customer experience director Paul Hornby details how this will better serve their needs.

With the likes of Ralph Lauren, Phoebe Philo and The Row clawing back exclusivity in an ever-accessible, online fashion industry, Drapers examines what this means for the future of luxury brands.

Superdry creditors voted in favour of its restructuring plan this week. The procedure, first introduced in 2020, has become a viable alternative to company voluntary arrangements (CVAs), as Phil Reynolds, restructuring partner at FRP Advisory, explains.

British knitwear brand John Smedley has opened its Derbyshire factory to other brands for the first time in more than 40 years. Deputy managing director Jess Mcguire-Dudley explains why it made the move.

As Burberry’s elevation strategy falters and profits plummet, Drapers considers what the British luxury brand can do to get back on track.

Four years on from making the documentary Fashion Reimagined, which followed Mother of Pearl creative director Amy Powney as she strived to create a truly sustainable collection, the designer explains how the premium womenswear brand’s environmental efforts have evolved.