Burberry

Under recent pressure from shareholders Boohoo Group made the decision to scrap its executive bonuses as profits deepened further into the red. While leaders at Dr Martens and Burberry waived theirs, Drapers asks how companies can incentivise their leaders and staff during tough times.  

As Burberry’s elevation strategy falters and profits plummet, Drapers considers what the British luxury brand can do to get back on track.

Luxury and premium fashion retailers were expected to remain resilient against economic headwinds after thriving during the pandemic. But 2024 has brought serious challenges for the sector – especially for those operating predominantly online.

Drapers speaks to luxury fashion buyers, analysts, and headhunters about the recent shake-ups at Gucci, Burberry and Prada - and whether the winds of change might be moving too fast.

Luxury label Burberry today (Wednesday 28 September) announced that former Bottega Veneta creative director Daniel Lee would replace Riccardo Tisci as chief creative officer on 3 October. Drapers examines the British label's likely direction under Lee.

Burberry responsibility programme director Jocelyn Wilkinson guides Drapers through the luxury brand's mission to embed sustainability in every part of its business.

Pam Batty, Burberry’s vice president corporate responsibility explains why making fashion greener requires collaboration across the industry.

Located on west London’s Sloane Street, the new Burberry flagship debuts its new store concept, offering insight into the British brand’s take on what luxury bricks-and-mortar retail means today.

The once-resilient luxury has fallen victim to the coronavirus restrictions. Its future could rely on international shoppers and adopting digital channels.

Fashion brands and retailers are starting to realise the value of the “green dividend” – and coronavirus is forcing businesses to build sustainability into their resilience plans for the future.