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Tag Archives: consumer

Connected Consumer 2024 report

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Drapers' latest report analyses data from a survey of 2,000 UK shoppers to decode the reality of their shopping behaviours and preferences, as well as mapping their online and offline journeys to purchase to help you build successful strategies and futureproof your business.

Consumer confidence strengthens in November

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GfK’s latest Consumer Confidence Index has increased by six points to -24 for the month of November, but remains in negative territory as the cost-of-living crisis bites.

Gen Z and Millennials 2023 report

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The fifth edition of Drapers' exclusive consumer research and deep dive data report decodes the evolving shopping preferences of Generation Z and millennials consumers in the UK. It includes everything fashion business leaders need to know to attract these shoppers, and futureproof their businesses.

John Lewis unveils new slogan and bestsellers

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The John Lewis Partnership has revealed a new brand strapline, alongside the latest insights into the consumer trends of 2022 with the release of its annual How We Shop, Live and Look report.

Gen Z and Millennials 2022 report

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Now in its fourth annual edition, this exclusive Drapers deep dive consumer research report tracks and analyses the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.

Gen Z and Millennials 2021 report

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Analysing exclusive consumer data, the third edition of Drapers' annual research report tracks and explores the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.

Connected Consumer 2020 report

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Analysing exclusive consumer data, this annual research report explores the evolving shopping habits and preferences of UK fashion consumers aged 18 to 65.