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Will Rishi Sunak and Sir Keir Starmer endorsement impact Adidas?
Digital Edition: Will Rishi Sunak and Sir Keir Starmer endorsement impact Adidas?
Prime minister Rushi Sunak and leader of the opposition Sir Keir Starmer were both spotted wearing Adidas trainers in April. As the brand reports a profit surge, Drapers explores if future sales could be impacted by unlikely fans.
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