Digital and Tech

Attendees at the Drapers Future of Fashion joined Simon Clarke, chief information officer of Clarks, and Rushi Lala, managing partner of technology consultancy AbsoluteLabs, to discuss the footwear brand’s digital transformation journey.

From tackling waste through digital sampling, to allowing consumers to try virtual products before they are in production, tech has the potential to transform the manufacturing sector. Drapers explores the most future-facing innovations.

To coincide with Drapers Future of Fashion conference on 19 June in London, we interrogate the technology and innovation – from artificial intelligence to social selling and recycling developments – that are powering the industry.

Temu is facing a legal complaint after 17 companies accused it of breaking EU laws.

Frasers Group will introduce a new digital platform across its websites and apps as it looks to improve its retail operations and online customer experience.

Drapers speaks to content creators and brand building experts to explore the new social media platform and reveal the opportunities it poses – as well as the risks.

Take a deep dive into the fashion retail tech revolution in this month's magazine – and find out how Harrods managing director Michael Ward wins the loyalty of the world's wealthiest shoppers.

From generative artificial intelligence  to virtual reality, technology is advancing at pace – and it has the potential to transform the fashion business in ways unimaginable just a few years ago. Professionals on the fashion tech frontline tell Drapers about the developments they expect in this space.

Theo El-Kattan, founder of the newly-launched clothing resale marketplace Known Source, tells Drapers how the business offers small luxury vintage clothing retailers and consumers a unique service – one that bigger players such as Depop and Vestiaire Collective cannot offer.

Jonathan Grail, director of digital marketing and CRM at Gap; Nicola Huet, digital and marketing director at Boden; and Jemma O’Leary, product marketing manager at ecommerce personalisation platform Nosto, discussed how Covid-19 has transformed CRM (customer relationship management) and omnichannel operations.