Tesco launches digital passports for clothes
Tesco is rolling out digital passports across its clothing range ahead of the EU cracking down on supply chain transparency.
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13 August 2024 783 Views
Tesco is rolling out digital passports across its clothing range ahead of the EU cracking down on supply chain transparency.
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As M&S’s namesake campaign took the online community by storm, with Matalan, John Lewis and Primark jumping on the trend, Drapers asks marketing experts why it is now crucial for fashion retailers to be personable on social media.
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Globally recognised as a television shopping channel, QVC is now ramping up its omnichannel presence with its DTC website, app and social channels. UK fashion director Sammi Rowe details QVC’s journey to this stage and why it is enhancing its fashion offering to include more brands and categories.
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