Register to Drapers to read ONE FREE article and a FREE digital edition

Register now

Digital + tech

News, analysis and commentary on the fashion industry’s latest advances in ecommerce, covering the digital and technological innovations making trading possible via websites and social media platforms

By Rotation teams up with Airbnb for wedding season

By-Rotation-X-Airbnb-Landscape-3-300x200.jpg

Peer-to-peer fashion rental app By Rotation now offers a wedding guest outfit rental credit worth £150 for customers who have booked a Airbnb rental property in a popular wedding destination.

Asos names new technology exec

Asos-Unreal-Finds-2024-300x200.jpg

Asos has confirmed the departure of Clifford Cohen, executive vice president of technology, who was succeeded by Hugh Williams on an interim basis.

QVC: ‘We’re experts in that video commerce space’

Subscriber only
QVC television studio 2024 behind the scenes

Globally recognised as a television shopping channel, QVC is now ramping up its omnichannel presence with its DTC website, app and social channels. UK fashion director Sammi Rowe details QVC’s journey to this stage and why it is enhancing its fashion offering to include more brands and categories.