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Tag Archives: Digital

QVC: ‘We’re experts in that video commerce space’

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QVC television studio 2024 behind the scenes

Globally recognised as a television shopping channel, QVC is now ramping up its omnichannel presence with its DTC website, app and social channels. UK fashion director Sammi Rowe details QVC’s journey to this stage and why it is enhancing its fashion offering to include more brands and categories.

The Very Group’s re-platforming revolution

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The Very Group is rolling out a digital shopping experience supported by AI

The Very Group, which operates etailers Very and Littlewoods, is rolling out a digital shopping experience supported by artificial intelligence to enhance the way its customers shop. Digital customer experience director Paul Hornby details how this will better serve their needs.

Connected Consumer 2024 report

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Drapers' latest report analyses data from a survey of 2,000 UK shoppers to decode the reality of their shopping behaviours and preferences, as well as mapping their online and offline journeys to purchase to help you build successful strategies and futureproof your business.

Zara to launch live shopping in UK

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Fashion retailer Zara will expand its live shopping broadcasts to the UK, Europe and the US this year after launching the format in China last year.

Frasers Group unveils new digital platform

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Frasers Group will introduce a new digital platform across its websites and apps as it looks to improve its retail operations and online customer experience.

‘Composable commerce’: everything you need to know

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Retail buzzword or method to future-proof your digital store fronts? Drapers explores the concept of composable commerce, and how lifestyle retailer White Stuff has revamped its ecommerce operations with a composable back end.