Drapers Fashion retail industry news, trends and analysis
Click here to watch the Best in Store video in full.
Drapers Best in Store video report, in partnership with Salesforce, explores how leading fashion brands and retailers are bringing the magic back to bricks and mortar retail here in London.
Drapers takes you inside London’s best experiential shops, showcasing stores that blend the best of digital and bricks and mortar through exceptional initiatives, and boundary-pushing retailers are that rewriting the rules of retail.
Whether its elevating customer service, delivering outstanding experiences, or providing the ultimate in connected, convenience-driven shopping, these stores are delivering the future of bricks and mortar today.
Covering the breadth of the industry – from high end to high street – Drapers takes you behind the scenes of three industry-leading stores:
- Luxury retailer Browns brand new Brook Street store, powered by parent company and online giant Farfetch
- Global sportswear giant Adidas and its ‘local’ flagship on London's Oxford Street
- Zara’s connected ‘digital store’ in Westfield Stratford city, and its new, industry-leading Store Mode functionality
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