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Drapers Future of Fashion 2023: Frasers Group flies flagships for Sports Direct
Digital Edition: Drapers Future of Fashion 2023: Frasers Group flies flagships for Sports Direct
Frasers Group’s managing director of sport, Ger Wright, shared the company’s fresh ways of onboarding and retaining consumers, and why she is confident that Sports Direct can become Europe’s number one sports retailer at Drapers Future of Fashion Conference 2023 in London yesterday (8 June).
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