Flannels

From ocean-saving initiatives to body empowerment projects, Drapers reveals its top five fashion retail marketing campaigns of 2019.  

Sports Direct Group’s head of elevation, Mike Murray, and Flannels’ head of brand, Carl Tallents, exclusively unveil their UK and international expansion plans for Flannels and explain why Sports Direct is betting big on the high street.

Sports Direct’s attempted self-elevation is an interesting strategy and a really challenging one.

It’s no secret that Mike Ashley has an appetite for snapping up small UK independents, but his ambitions for their future under the Sports Direct umbrella are far bigger.

I don’t know which is more disappointing: Coggles falling into administration or the complete lack of support and cruel comments left by “anonymous” supposed peers on the Drapers website.

Flannels has issued a CVA proposal, Cruise directors have left the indie business and the Luella label has ceased trading. What’s gone wrong in the designer sector?

Chosen by Pete Winkworth, PR and marketing manager for footwear brand Base London.