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Forever 21

The latest news, analysis and commentary on US fast fashion retailer Forever 21

Shein partners with Forever 21 in fast-fashion deal

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Chinese fast fashion giant Shein has formed a strategic partnership with parent company of Forever 21 SPARC group, a joint venture between Authentic Brands Group and Simon Property Group.

Forever 21 re-enters UK market

Forever 21 website relaunch

Young fashion retailer Forever 21 has re-entered the UK market with the launch of a new website, after it collapsed into administration last year. 

Forever 21 appoints new CEO

Daniel Kulle

Former H&M US boss Daniel Kulle has been appointed as Forever 21 chief executive after Authentic Brands Group (ABG) rescued the fast fashion retailer from administration last week. 

Authentic Brands Group acquires Forever 21

forever 21 Westfield Stratford

Authentic Brands Group (ABG), which owns Juicy Couture, Barneys and Tretorn, and two US landlords have purchased Forever 21 for just over $81m (£63m). 

Forever 21 UK stores to close next year

forever 21 Westfield Stratford

Forever 21’s three UK stores, located in London, Liverpool and Birmingham, will close in the New Year, after it fell into administration.