Tag Archives: Gen Z and Millennials

Drapers’ new report, Connected Consumer 2024, surveyed 2,000 people to decode the shopping behaviours and preferences of today’s fashion fans

Retail buzzword or method to future-proof your digital store fronts? Drapers explores the concept of composable commerce, and how lifestyle retailer White Stuff has revamped its ecommerce operations with a composable back end.

They will be the most populous and wealthy demographic ever. But do you know how to capture the attention and loyalty of Generation Alpha?

This new report explores key market trends, need-to-know technologies and brand success stories to help fashion brands and retailers pave the way to elevated online experiences.

As a new generation brings fresh attitudes and expectations about the workplace, Drapers examines how leaders can tackle the challenges this poses.

Generation Z and millennials might not be your target customer today, but they will likely be in the future. It is therefore crucial for fashion business leaders to understand these influential shoppers. Here, Drapers analyses an exclusive survey of 2,000 UK adults to decode their fashion preferences and shopping habits.