Drapers’ new report, Connected Consumer 2024, surveyed 2,000 people to decode the shopping behaviours and preferences of today’s fashion fans
Connected Consumer 2024 report
Drapers' latest report analyses data from a survey of 2,000 UK shoppers to decode the reality of their shopping behaviours and preferences, as well as mapping their online and offline journeys to purchase to help you build successful strategies and futureproof your business.
Super-charge your supply chain: logistics report 2023
Drapers latest report explores how fashion brands and retailers can level up their logistics and create visibility, achieve agility and drive sustainability in their supply chains, with expert insight and case studies featuring Asos, Bestseller and Pentland Brands.
The A to Z of Gen Z and millennials: understand the next generation of consumers
Generation Z and millennials might not be your target customer today, but they will likely be in the future. It is therefore crucial for fashion business leaders to understand these influential shoppers. Here, Drapers analyses an exclusive survey of 2,000 UK adults to decode their fashion preferences and shopping habits.
Gen Z and Millennials 2023 report
The fifth edition of Drapers' exclusive consumer research and deep dive data report decodes the evolving shopping preferences of Generation Z and millennials consumers in the UK. It includes everything fashion business leaders need to know to attract these shoppers, and futureproof their businesses.
Putting on a show at Madrid Fashion Week AW23
The autumn/winter 2023 edition of Mercedes Benz Fashion Week Madrid (15-19 February) was a star studded and patriotically glamourous celebration of Spain – on and off the catwalk.
Sustainability and the Consumer 2022 report
Discover what shoppers really think about key sustainability issues in the second edition of Drapers’ deep-dive consumer research report. It analyses data from a survey of 2,000 shoppers, and tracks their evolving opinions and priorities in relation to sustainability and fashion.
Collaborating for Change: sustainability report 2022
Discover the 2022 edition of Drapers sustainability report, which covers ESG policy and sustainable legislation; strategies to tackle waste, over-production and Scope 1, 2 and 3 emissions; and features interviews with CEOs and business leaders from innovative brands leading the way in the sustainability space.
Gen Z and Millennials 2022 report
Now in its fourth annual edition, this exclusive Drapers deep dive consumer research report tracks and analyses the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.
Video: Changemakers 2022 – inside three Drapers award-winning businesses
In celebration of the Drapers Sustainable Fashion Awards 2022 – in partnership with Isko – this short film takes you behind the scenes of three innovative fashion businesses that are leading the way in sustainability, featuring Nanushka, Raeburn and resale platform Thrift+.