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Growth spurt: Polarn O Pyret CEO’s plan for profitable pre-loved kidswear
Digital Edition: Growth spurt: Polarn O Pyret CEO’s plan for profitable pre-loved kidswear
As it launches with Marks & Spencer and a preloved trial in London after a year of record sales, Johan Munck, CEO of Swedish childrenswear brand POP – formerly known as Polarn O Pyret – tells Drapers about building a profitable resale model.
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