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H&M

All the latest news, analysis and commentary on Swedish fast fashion retailer H&M

Why H&M is keeping store doors open even during a refit

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Klas Degeryd, head of expansion at H&M UK & Ireland speaks to Drapers about its new “Keep-The-Presence” concept - which will see the retailer keep doors to stores open even during a refit to allow it to utilise its omnichannel presence.

What is the future of retail rents and leases?

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Drapers' Reset Fashion Retail campaign brought landlords and retailers around the table to debate a future for retail property that is positive for all parties.

H&M’s new Conscious dress collection

H&M Conscious dress

H&M is launching a new summer dress collection as part of its Conscious range, as it continues on its journey to use only recycled and sustainably-sourced materials by 2030.