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Harrods

All the latest news, analysis and commentary on luxury department store retailer Harrods

How to score points in customer loyalty

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Loyalty programmes are booming as brands compete for high-spending customers and invest in new channels to collect first-party data. But with traditional points-based schemes struggling to cut through, what can the high street learn from luxury brands when it comes to making their top shoppers feel valued?

Harrods’ bet on out-of-town beauty

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Drapers speaks to Annalise Fard, director of beauty, fine jewellery, watches and home at Harrods, about why the luxury department store is undeterred about launching its new standalone beauty concept in the middle of a pandemic.

The enduring lure of luxury

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The high-end market is growing and shoppers are still spending, despite recent setbacks of the viral and political kind.