In The Style

Jonathan de Mello, founder and CEO at independent retail and property consulting firm JDM Retail, explores what challenges fashion pureplays are facing and what the rebalancing of online and in-store means for retail.

The high-stress world of fast fashion was laid bare last week in the first episode of a six-part BBC Three documentary on womenswear etailer In The Style.

As Drapers’ 30 Under 30 talent-spotting initiative reaches its 10th year, we catch up with alumni to discover how their careers developed and hear their top tips for the Drapers Next Generation.

Drapers explores the rise of try before you buy initiatives across the retail industry and examines whether the latest payment trend will bolster sales or hit the bottom line.

Drapers speaks to some of the UK’s biggest high street names to find out the latest trends and innovations that are shaping the denim of the future.

This year, Drapers sat down to interview some of the industry’s biggest names, from designers to chief executives. We look back at some of the key learnings they shared for those looking to follow in their footsteps.

Adam Frisby started In The Style from his bedroom in 2013. Just four years later, turnover at the Manchester-based fast fashion etailer is set to hit £30m and the brand’s celebrity style has won an army of fans.