In The Style

As In The Style unveiled its collaboration with Tesco’s F&F, Drapers speaks to its managing director Ben Armstrong, about why the etailer expanded into physical retail and how the business is finding its feet under its new owner.

Womenswear etailer In The Style will expand into physical retail later this week through partnering with supermarket chain Tesco.

Founder and CEO of womenswear etailer In The Style, Adam Frisby, has announced his departure after 10 years at the helm of the brand.

Womenswear etailer In The Style is expected to return to profitability for the year to end of March 2024, Drapers can reveal.

Womenswear etailer In The Style has appointed fashion influencer Perrie Sian as its first creative director, effective immediately.

In The Style's founder Adam Frisby has stepped down from its current board following completion of the sale to a private equity firm.

The sale of online fashion retailer In The Style has been narrowly passed by shareholders of the business.

The operating subsidiary of womenswear etailer In The Style is to be sold for £1.2m, following a strategic review of the business.

Manchester's High Court has ruled in favour of In The Style founder Adam Frisby, dismissing businessman Paul Clements's claims that the name and concept of the digital womenswear business was his idea.

Womenswear etailer In The Style has issue a profit warning expecting a loss of more than £4m for last year as its total revenue dropped 22% in the three months to 31 December 2022.