Asos has relaunched its influencer programme "Asos Insider", whereby a group of current employees showcases products across the retailer's social media channels.
Tag Archives: influencers
In pictures: CP Company x Kano
Menswear brand CP Company has unveiled a limited-edition reversible jacket designed in collaboration with London-based recording artist and actor Kano.
Gymshark appoints first creative director
Gymshark has appointed fitness influencer and bodybuilder David Laid to the role of creative director for its lifting category.
M&S unveils first virtual influencer
Marks & Spencer is the first UK high street retailer to introduce a virtual influencer, which it will use to promote clothing and accessories on Instagram.
The virtual influencers ruling the metaverse
Computer-generated models and virtual influencers are part of the hype around the metaverse. They are attracting interest – and money – from global luxury brands.
Mango partners with influencer Camille Charrière
Mango has chosen fashion blogger and podcast host Camille Charrière to create a 40-piece capsule collection for autumn/winter 2022.
Gen Z and Millennials 2021 report
Analysing exclusive consumer data, the third edition of Drapers' annual research report tracks and explores the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.
Connected Consumer 2020 report
Analysing exclusive consumer data, this annual research report explores the evolving shopping habits and preferences of UK fashion consumers aged 18 to 65.
2020 Influencer Marketing Trends report
Tribe Dynamics, the San Francisco-based influencer marketing software company, has released its latest report, analysing shifts in influencer marketing trends.
Amazon to launch limited edition influencer collection
Amazon is partnering with global influencers to launch its new limited edition fashion concept, The Drop.