Jack Wills

Jack Wills founder Peter Williams is to relaunch menswear brand Aubin next month.

Brand Machine Group (BMG) has appointed Ian Bristow to the newly created role of joint chief technology officer and chief operating officer, to support the group’s shift in strategy to direct-to-consumer, Drapers can reveal.

Boo Jalil, chief executive of licensee Brand Machine Group, talks Drapers through the new Jack Wills kidswear range.

Jack Wills is to launch kidswear for the first time this year via a licensing partnership with Brands Machine Group.

Frasers Group has confirmed that all of its Sports Direct, Flannels and Jack Wills stores in England will reopen on 15 June in line with the government’s recent announcement. 

Mike Ashley’s Frasers Group, formerly known as Sports Direct International, has decided to keep salary levels at 100% in May for the majority of its employees. 

Mid-market fashion brands will be the worst hit from the coronavirus crisis in the UK, while luxury retailers and those with “substantial headroom” will be the winners, experts have predicted. 

Frasers Group has announced the immediate closure of a further 17 Jack Wills stores, bringing the total number of store closures announced over the last week to 22.

Frasers Group has announced it will close another nine Jack Wills stores, after its acquisition of the lifestyle brand last August. 

Frasers Group has announced the immediate closure of a further five Jack Wills stores, after its acquisition of the lifestyle brand last August.