Kidswear

John Lewis has launched a second-hand childrenswear concession at its Oxford Street flagship store as part of its partnership with online rental and resale marketplace The Little Loop.

Primark has joined high street retailers Matalan, the John Lewis Partnership and Marks & Spencer in freezing the prices of kidswear products ahead of the back-to-school season.

The cost of living crisis continues to exert pressure on families as they prepare for the back-to-school season. Drapers explores how fashion retailers are supporting parents, while also getting ahead of the competition.

Spanish fashion retailer Mango is opening its first international store dedicated to teenagers as it unveils Mango Teen at Foubert’s Place in London. Drapers speaks to the retailer to find out its expansion plans for the youth line. 

High street retailer Marks & Spencer has announced it will hold the prices of its school uniform for the fourth year in a row ahead of the back-to-school season.

Mothercare has reported that adjusted EBITDA for the 53-week period to 30 March 2024 is above the £6.7m achieved in the previous year.

Kidswear Collective, a marketplace for pre-worn and off-season designer childrenswear, first launched in 2018. During that time the business has pivoted towards bricks-and-mortar retail by joining forces with Selfridges and Fenwick, and increased its sustainability message. Founder, Shoshana Kazab, shares how this is helping to remove the stigma of buying…

Despite competition from second-hand market disruptors and a dip in birth rates, childrenswear continues to outperform other sectors.

High street value retailer Primark is lowering prices on hundreds of summer kidswear products including swimsuits, sliders and selected T-shirts and shorts.

As it launches with Marks & Spencer and a preloved trial in London after a year of record sales, Johan Munck, CEO of Swedish childrenswear brand POP – formerly known as Polarn O Pyret – tells Drapers about building a profitable resale model.