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Lessons from the ‘Mark & Spencer’ ad campaign that sparked a host of playful copycats
Digital Edition: Lessons from the ‘Mark & Spencer’ ad campaign that sparked a host of playful copycats
As M&S’s namesake campaign took the online community by storm, with Matalan, John Lewis and Primark jumping on the trend, Drapers asks marketing experts why it is now crucial for fashion retailers to be personable on social media.
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