Drapers' latest report analyses data from a survey of 2,000 UK shoppers to decode the reality of their shopping behaviours and preferences, as well as mapping their online and offline journeys to purchase to help you build successful strategies and futureproof your business.
Tag Archives: mobile shopping
Gen Z and Millennials 2023 report
The fifth edition of Drapers' exclusive consumer research and deep dive data report decodes the evolving shopping preferences of Generation Z and millennials consumers in the UK. It includes everything fashion business leaders need to know to attract these shoppers, and futureproof their businesses.
Gen Z and Millennials 2022 report
Now in its fourth annual edition, this exclusive Drapers deep dive consumer research report tracks and analyses the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.
Gen Z and Millennials 2021 report
Analysing exclusive consumer data, the third edition of Drapers' annual research report tracks and explores the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.
Connected Consumer 2020 report
Analysing exclusive consumer data, this annual research report explores the evolving shopping habits and preferences of UK fashion consumers aged 18 to 65.
Mastering mobile as the 2018 peak approaches
The 2018 retail peak is nearly upon us, and mobile will be playing a more important role than ever.
Mobile shopping app Grabble winds down
The co-founders of mobile shopping app Grabble, and its associated technology firm, Mobula, have decided to wind down the company after they failed to make the required progress in creating a technology platform for native mobile commerce.
Has Apple unleashed a multichannel QR code comeback?
Apple’s latest mobile operating system, released this week, includes a native QR code reader, so the black and white squares could soon be key to multichannel shopping experiences.
Asos launches visual search
Asos has launched a visual search tool that allows shoppers to search for a product using a photo.
Steering a course into the future in YNAP’s ‘spaceship’
With its new 70,000 sq ft tech hub in London’s White City, Yoox Net-a-Porter is making an ambitious stride into the future of luxury shopping