Drapers' latest report analyses data from a survey of 2,000 UK shoppers to decode the reality of their shopping behaviours and preferences, as well as mapping their online and offline journeys to purchase to help you build successful strategies and futureproof your business.
Tag Archives: mobile
Gen Z and Millennials 2023 report
The fifth edition of Drapers' exclusive consumer research and deep dive data report decodes the evolving shopping preferences of Generation Z and millennials consumers in the UK. It includes everything fashion business leaders need to know to attract these shoppers, and futureproof their businesses.
Gen Z and Millennials 2022 report
Now in its fourth annual edition, this exclusive Drapers deep dive consumer research report tracks and analyses the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.
Gen Z and Millennials 2021 report
Analysing exclusive consumer data, the third edition of Drapers' annual research report tracks and explores the evolving shopping habits and fashion preferences of Generation Z and millennial consumers in the UK.
Connected Consumer 2020 report
Analysing exclusive consumer data, this annual research report explores the evolving shopping habits and preferences of UK fashion consumers aged 18 to 65.
Shopping app usage soars 60%
Time spent worldwide on mobile shopping apps has risen by 60% to 18 billion hours in 2018, a new report has revealed.
Mastering mobile as the 2018 peak approaches
The 2018 retail peak is nearly upon us, and mobile will be playing a more important role than ever.
Half of young shoppers swayed by location-based marketing
Almost half of consumers (48%) aged 25-34 find location-based marketing appealing, according to new research.
Private White VC launches online ‘made to measure’ service
Luxury brand Private White VC has launched an online ‘made to measure’ service as part of its website re-vamp.
Brakeburn to launch wholesale website
Activewear brand Brakeburn is to launch a new service for wholesale customers as part of its website relaunch.