Drapers Omnichannel Overseas report

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The second of Drapers Cross-border Ecommerce reports focuses on the importance of an omnichannel approach in today’s digitally focused retail climate, and how a successful omnichannel plan can be the key to international success.

While marketplaces are one opportunity to expand your business globally, another approach is to meet your customers where they are, and grow your business internationally by developing a truly omnichannel approach.

Supported by the Department for International Trade, this guide includes a case study with fast-growth business Lounge Underwear’s CEO Daniel Marsden, and unpicks tips for going global, including how to shift to a geo-agnostic view of shoppers, and how best to connect the customer experience, wherever they may be shopping.

Click here to read the  report