Globally recognised as a television shopping channel, QVC is now ramping up its omnichannel presence with its DTC website, app and social channels. UK fashion director Sammi Rowe details QVC’s journey to this stage and why it is enhancing its fashion offering to include more brands and categories.
Tag Archives: omnichannel
Inside Belstaff’s unified commerce strategy
As British brand Belstaff celebrates its centenary, it is future-proofing its business operations with new technology and a unified strategy so the team can focus on the next 100 years of adventure.
How retailers can make stores the center of unified commerce
Innovative technology is helping brands and retailers to empower retail store staff to transform in-store experiences in an omnichannel world. Find out how a unified strategy could be key to unlocking commerce success with Aptos.
Webinar: The wholesale forecast 2024 – Risks and rewards with Acne Studios and Charles Tyrwhitt
This Drapers Connects webinar will cover the key issues, real challenges and biggest opportunities facing fashion brands and retailers in wholesale this year. Register for free and join the conversation.
Webinar: Mastering the marketplace model – strategies for success with Asos
Want to add digital marketplaces to your ecommerce strategy? Using insights and advice from Asos, this interactive Drapers Connects webinar discussion will unpick how both brands and retailers can successfully master the model and boost sales.
H&M trials new store concept
H&M UK and Ireland is trialling a new store concept in Manchester as part of its omnichannel-focused expansion strategy.
Frasers and AllSaints: three top tips for personalising the retail experience
Panellists from Mike Ashley’s Frasers Group, British brand AllSaints and DTC cross-border ecommerce solution provider ESW spoke about how analysing customers’ wish lists online and creating physical engagement can help to personalise the shopping experience during the Drapers Future of Fashion conference.
M&S announces 20 new ‘bigger, better’ stores
The retail giant is investing £480m in new bricks and mortar stores across the UK, to help deliver its omnichannel ambitions, and will create over 3,400 jobs nationwide.
M&S shakes-up digital team
Marks & Spencer’s co-CEO Katie Bickerstaffe has reset her digital team to deliver on the retailer’s omnichannel goals and boost customer loyalty.
‘Omnichannel used to be buzzword – now it’s the new normal’
Cross-border ecommerce technology and services provider eShopWorld (ESW) delivered a presentation on direct-to-consumer ecommerce growth and consumer trends at Drapers Inner Circle Summit 2022.