Entitled "That's So Primark" the value clothing retailer is working to boost awareness among American consumers as it aims for a target of 60 US stores.
Tag Archives: Primark
Primark freezes back-to-school kidswear prices
Primark has joined high street retailers Matalan, the John Lewis Partnership and Marks & Spencer in freezing the prices of kidswear products ahead of the back-to-school season.
Primark teams up with Victoria Jenkins for adaptive clothing
Primark has announced a partnership with designer and disability advocate Victoria Jenkins to introduce more adaptive clothing into stores.
Primark names new COO
High street fashion retailer Primark has appointed former Tesco clothing commercial director Nigel Jones as chief operating officer (COO).
Primark ramps up Portuguese store expansion
High street value retailer Primark has plans to inject €40m (£34m) into its Portuguese store estate, by extending its retail space in Lisbon and opening four new stores, creating over 500 new jobs.
Primark opens first store in Hungary
Primark has entered its 17th market by opening of its first store in Hungary as part of the retailer’s expansion plans in central and eastern Europe.
Party in the USA: why British fashion brands are flocking to the land of opportunity
A flotilla of British fashion brands and retailers, from Primark to Never Fully Dressed, are accelerating expansion across the pond. Drapers explores what is behind this push, and the factors to bear in mind for US growth in 2024.
Primark names new strategic advisory board execs
Primark has appointed three retail executives to its strategic advisory board as it prepares for the exit of John Bason, finance director of parent company Associated British Foods (ABF).
Primark owner: ‘There is plenty of summer left’
George Weston, CEO of Primark owner Associated British Foods (ABF), tells Drapers about the retailer's expectations for the spring/summer season and its plans to roll out click and collect to all British stores.
Primark expands click and collect as profits rise
Primark is to expand its click-and-collect service to all stores in Great Britain by the end of 2025 as it reported a 45% increase in operating profit to £508m for the 24 weeks to 2 March.