Tag Archives: social commerce

Drapers examines the repercussions of a potential US TikTok ban for the fashion brands, businesses and content creators which rely on the app.

Social commerce platform LTK – formerly known as Liketoknow.it – launched in 2011 and is now valued at $2bn (£1.5bn). Co-founder Amber Venz-Box shares her influencer marketing insights.

In this Drapers Connects webinar video, experts from Instagram, Facebook and Pinterest share insider advice to help fashion brands and retailers sell more via social media shopping functions.

Four exclusive Drapers reports provide expert insights and actionable advice to help UK fashion businesses navigate the most successful strategies for selling online globally, supported by the Department for International Trade.

Driving demand through shopping serendipity.

Retailers are increasingly working with content – video, editorial, social media or podcasts – to build their brands and encourage sales. Five experts explain to Drapers how they are leveraging content to drive their businesses forward.

Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.

Lessons in Gen Z appeal from the woman behind social selling app Yeay

Luxury kidswear retailer Childrensalon has launched a shoppable Instagram edit.

Social commerce has long been hailed as the next big thing but it has yet to really take off for consumers. Drapers discovers what Asos, Skyscanner and Domino’s Pizza are focusing on for the next stage in the social landscape.