As M&S’s namesake campaign took the online community by storm, with Matalan, John Lewis and Primark jumping on the trend, Drapers asks marketing experts why it is now crucial for fashion retailers to be personable on social media.
Drapers meets marketplace integrator Tradebyte's CEO, Matthias Schulte, to break down the key challenges and opportunities for ecommerce fashion businesses.
With the likes of Ralph Lauren, Phoebe Philo and The Row clawing back exclusivity in an ever-accessible, online fashion industry, Drapers examines what this means for the future of luxury brands.
Drapers' latest report analyses data from a survey of 2,000 UK shoppers to decode the reality of their shopping behaviours and preferences, as well as mapping their online and offline journeys to purchase to help you build successful strategies and futureproof your business.
Drapers examines the repercussions of a potential US TikTok ban for the fashion brands, businesses and content creators which rely on the app.
The fifth edition of Drapers' exclusive consumer research and deep dive data report decodes the evolving shopping preferences of Generation Z and millennials consumers in the UK. It includes everything fashion business leaders need to know to attract these shoppers, and futureproof their businesses.
Cross-border ecommerce technology and services provider eShopWorld (ESW) delivered a presentation on direct-to-consumer ecommerce growth and consumer trends at Drapers Inner Circle Summit 2022.
Joshua Bennai, brand and social media manager at streetwear label Just Hype, joined the business in 2021 with a brief to "bring back its buzz". He tells Drapers how the business built an online community through Tik Tok.
Computer-generated models and virtual influencers are part of the hype around the metaverse. They are attracting interest – and money – from global luxury brands.
Discover how video sales across social media channels Facebook and Instagram can supercharge your sales.
Drapers Fashion retail industry news, trends and analysis
