Drapers Fashion retail industry news, trends and analysis
Sosandar: ‘Stores bring a massive opportunity’
Digital Edition: Sosandar: ‘Stores bring a massive opportunity’
As Sosandar is set to open its first physical stores in autumn, Drapers speaks to co-CEOs Ali Hall and Julie Lavington and CFO Steve Dilks about how the business chose the store locations and why it is dialling down on price promotions.
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