Sustainability and the Consumer 2022 report

Click here to read the report

Drapers Sustainability and the Consumer report is back for 2022, and once again analyses real consumers’ views, preferences and priorities in relation to the fashion industry and important sustainability issues.

Dissecting data from an exclusive survey of 2,000 UK consumers, the second edition of the report tracks shoppers’ evolving sustainability mindsets and how they influence their fashion purchasing habits.

The fashion industry knows that change is needed, and this report will help brands and retailers to shape their sustainability strategies for success.

This year, nearly four-fifths (77%) of shoppers surveyed by Drapers say they now consider sustainability when buying fashion, either all the time or sometimes. Consumers are thinking about sustainability, but do they actually practice what they preach when it comes to what they buy? What are the most important factors for shoppers when considering fashion’s sustainability? And are they willing to pay for it?

In partnership with Smurfit Kappa, the report examines a cross section of ages – from young Generation Z shoppers (aged around 18-24) through to those over 60, and investigates shoppers’ changing attitudes towards a wide range of sustainability topics, including resale, rental and repairs; packaging; delivery; and greenwashing.

Alongside this exclusive data and analysis, the report also features insight from leading fashion businesses – including from Farfetch, John Lewis, Joules and Superdry – on how they are tackling these issues in 2022 and beyond.

Click here to read the report