Tag Archives: tech

The Very Group, which operates etailers Very and Littlewoods, is rolling out a digital shopping experience supported by artificial intelligence to enhance the way its customers shop. Digital customer experience director Paul Hornby details how this will better serve their needs.

From virtual reality headsets to streaming on social media, there are now more ways than ever to connect to consumers. Drapers examines the latest advances in tech.

Chinese shopping app Temu is dominating the online marketplace with its free returns and low prices. Drapers investigates how the ecommerce giant is impacting fashion retailers.

The Very Group – which operates etailers Very and Littlewoods – is embarking on a tech transformation programme, with AI at the heart of the initiative. Paul Hornby, digital customer experience director, details how the initiative is elevating the business through inventory management, personalisation and customer service chatbots.

From generative artificial intelligence  to virtual reality, technology is advancing at pace – and it has the potential to transform the fashion business in ways unimaginable just a few years ago. Professionals on the fashion tech frontline tell Drapers about the developments they expect in this space.

Independent retailers are leveraging technology and digital tools to engage with customers and boost the bottom line. From streamlining returns to offering more visual content on social media, Drapers finds out how businesses can use tech to their advantage.

Tara McRae, chief marketing and digital officer at Clarks, tells Drapers why the footwear brand is stepping up its metaverse activity after launching in the space last year.

Fashion businesses are harnessing data to empower their design teams to work smartly, and improve the fit, quality and sustainability of product.

Luxury retailer Matchesfashion has named Christopher Hart, Asos’s former tech boss, its new director of technology and customer experience.

Etailer Very, which is operated by The Very Group, is set to transform its product discovery experience with artificial intelligence (AI) and machine learning.