Drapers Fashion retail industry news, trends and analysis
The ‘Mob Wife’ effect: how Boohoo uses AI to harness trends
Digital Edition: The ‘Mob Wife’ effect: how Boohoo uses AI to harness trends
At the Drapers Future of Fashion conference on 19 June, Boohoo Group digital director Jonny Longden told delegates how retailers can leverage artificial intelligence-powered tools and emerging platforms to stay ahead of and respond to trends.
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