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Tag Archives: US Cotton Trust Protocol

What makes cotton sustainable?

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Cotton is one of the most used fabrics within the fashion industry and beyond, but what makes it sustainable? Drapers meets cotton expert Gary Adams, president of the US Cotton Trust Protocol, to find out more.

Using data to clearly track your sustainable progress

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Gary Adams, president of the US Cotton Trust Protocol sustainable cotton standard, tells Drapers how brands and retailers can demonstrate their sustainability credentials and avoid “greenwashing”.

Quantifying sustainability to cultivate customer loyalty

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Tracking, measuring and communicating data on sustainability actions can help fashion businesses win lasting consumer loyalty. Drapers examines some of the tools that are helping retailers in this mission.