Register to Drapers to read ONE FREE article and a FREE digital edition

Register now

Video: How to harness the power of digital in physical stores

In partnership with Shopify, this Drapers Connects webinar video brings together three retailers - Gym + Coffee, Fairfax & Favor and Earl of East - to discuss how to bring the best of digital into physical stores and optimise your offer for success.

The Covid-19 pandemic changed how many people shop, driving a shift to online and a rise in ecommerce sales across the fashion and retail market.

However, physical stores are still vitally important.

As consumers’ lives begin to return to some form of normality in 2022, successful brands and retailers are embracing omnichannel retail strategies, balancing the best of digital and physical across all channels.

In this Drapers Connects webinar, we hear from three successful businesses that are already harnessing the power of digital to optimise their physical stores.

In partnership with Shopify, you will learn:

- The biggest trends and opportunities across ecommerce, retail and omnichannel today.

- What businesses Gym + Coffee, Fairfax & Favor and Earl of East are doing to maximize their growth in 2022.

- The return to bricks and mortar: how to thrive in today’s retail landscape and maximise the next phase of online and in-person retail.

Panelists:

- Diarmuid McSweeney, co-founder, Gym + Coffee

- Ben Buxton, ecommerce manager, Fairfax & Favor

- Paul Firmin, co-founder, Earl of East

- Phil Wise, product marketing lead - international retail, Shopify

Host:

- Graeme Moran, associate editor, Drapers

See the rest of the on demand Drapers Connects content here.

Have your say

or a new account to join the discussion.

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.