Drapers Fashion retail industry news, trends and analysis
The shift to digital shopping channels throughout the pandemic has only increased the opportunities for online growth overseas.
This webinar – in partnership with SMSA Express – brings together a panel of experts to discuss successful strategies for ambitious UK fashion brands and retailers to expand internationally.
Focusing on the digital hotspot of the Middle East – where online adoption is high and an appetite for new brands and fashion trends is particularly strong – we explore how local partnerships and collaborations can help navigate the nuances, logistics and cultural differences of new markets.
We are joined by a panel of experts, including Fadi Zaghloul, the chief operating officer of UK-based platform VogaCloset, which sells over 400 women’s, men’s and kid’s fashion brands online directly to shoppers in the Middle East.
Panellists:
- Fadi Zaghloul, chief operating officer, VogaCloset
- Paul Alger, director of international business development at the UK Fashion & Textile Association (UKFT)
- Mohannad Khayyat, global director – business development, SMSA Express
Host:
- Graeme Moran, associate editor, Drapers
See the rest of the on demand Drapers Connects content here.
