Online. In-store. Via social. With customers spoilt for choice, the secret to success post pandemic is delivering the best of every channel via a connected shopping experience.
But what should fashion brands and retailers prioritise?
And with customer expectations shifting and the pandemic accelerating a host of new demands, businesses need to blend digital convenience, in-store experiences and social shopping.
In partnership with Shopify Plus, this Drapers webinar explores the secrets to omnichannel success, and how fashion brands and retailers of all sizes can make the most of the changing role of stores, optimise their online offers, and supercharge social platforms.
We are joined by Henrietta Rix, co-founder of Rixo – the womenswear success story that has turned a social media following into a thriving online business with five stores in London.
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We discuss:
- Channel hopping: what does a 360-degree omnichannel strategy look like, and how do you deliver it?
- Super-charged stores: shopping showrooms, convenience shops or experience hubs?
- How to deliver the best store experiences with the help of digital, and how to boost online via your store
- Delivering today’s demands – including ship from store; buy online, pick up in store; browse in store, buy online; and more
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- Consumer expectations post pandemic – and how to exceed them
Powering many of the world’s fastest-growing brands including Gymshark, Allbirds and Lounge Underwear, Shopify Plus is a commerce platform that aims to couple speed and agility with the scalable foundation businesses need to grow bigger faster.
Panellists:
- Henrietta Rix, co-founder, Rixo
- Shimona Mehta, managing director EMEA, Shopify Plus
Host:
- Graeme Moran, acting editor, Drapers
See the rest of the on demand Drapers Connects content here.