Drapers Fashion retail industry news, trends and analysis
Fashion’s traditional wholesale system was disrupted by the global pandemic: trade shows were cancelled, showrooms were shut, and stores remained closed for months at a time.
While this accelerated a shift towards a direct to consumer focus for some brands, today wholesale remains an important – and lucrative – part of successful business strategies for many brands and retailers.
In fact, data from wholesale management platform Joor found that the wholesale market is on the rise, with figures via the platform showing a one-year sales growth of 18% for the UK market from Q2 2021 to Q2 2022.
In partnership with Joor, this webinar discusses:
- With wholesale on the rise, how can both brands and retailers optimise the channel for success?
- How can technology drive efficiencies to connect, collaborate, and conduct business in new ways?
- What will drive success and growth next season and in the future?
Panellists:
- Ben Banks, founding partner and director at fashion agent and distributor Four Marketing
Founded in 1997, Four Marketing works across wholesale sales, agency representation and distribution with brands including Stone Island, CP Company and DSquared2.
- Darren Skey, founder of Nieuway Agency
Following buying and merchandising roles at the likes of Harvey Nichols and Debenhams, Skey co-founded sales agency Nieuway in 2017, which now represents brands including Holzweiler, Pyer Moss and Serge DeNimes.
- Alan Cunnigham, vice president brand and retail sales at wholesale platform Joor
Since 2010, data-driven digital platform Joor has digitalised the wholesale process—from connection to invoicing. It works with 13,700 brands and 400,000 retailers around the world.
Host:
- Graeme Moran, associate editor, Drapers
See the rest of the on demand Drapers Connects content here.
