Drapers Footwear Awards 2022

The footwear industry, and the entire fashion retail landscape, is emerging from one of the most challenging times in history. Join us in celebrating the resilience of footwear brands and retailers at the Drapers Footwear Awards on 23 June 2022.

Gabriele Dirvanauskas
Fashion Editor, Drapers

It is time to celebrate the resilience of the footwear industry, and we are honoured to have once again hosted the Drapers Footwear Awards.

Brands, retailers and suppliers have been battling the impact of the Covid-19 pandemic, and are emerging triumphant after over two years of disruption to all aspects of business – from supply chains to pandemic store closures.

We continue to celebrate store staff with our Shop Member of the Year category. They are most often the first face of a brand, and stepped up during the pandemic to serve customers while navigating new safety measures.

We also continue to champion independent retailers. Judges said these were the most “emotional” categories to select a winner from so many hard-working small businesses.

Drapers and our panel of independent judges also have our eye on the next generation of innovators: the Student Footwear Designer of the Year category shows just how high the standard is among budding talent.

Please join us in celebrating this year’s winners. And thank you to our judges for their valuable time, our sponsors, Birkenstock, Skechers, Laybuy and Moda at Autumn Fair, our charity partner, Footwear Friends, and the British Footwear Association for their continued support.

Our winners

Lifetime Achievement Award

Professor Jimmy Choo OBE

Drapers presented the Lifetime Achievement accolade to legendary designer, craftsman and educator Professor Jimmy Choo OBE, at the Drapers Footwear Awards ceremony on 23 June. Choo looks back on his career.

Best Footwear Marketing campaign
Winner: Schuh - Schuh Sneaker Hunt

Best Footwear Store Design
Winner: Hotter Shoes

Best Use of Social Media
Winner: Crocs

Best New Brand
Winner: Hylo Athletics

Best Sustainable Initiative of the Year
Winner: Evoco, Fates Eco-Foam

Footwear Designer of the Year
Winner: Havva Mustafa

Best Online Operation of the Year
Winner: SportsShoes.com

Kids Footwear Brand of the Year
Winner: Vivobarefoot

Team of the Year
Winner: Craghoppers

Student Footwear Designer of the Year
Winner: Tianey Setter

Store Staff Member of the Year
Winner: Kate Parsons, Jump Shoes

Men’s Footwear Brand of the Year
Winner: Skechers

Women’s Footwear Brand of the Year
LK Bennett

Independent Footwear Retailer of the Year
Winner: Tower London

Multiple Footwear Retailer of the Year: Consumer Choice
Winner: JD Sports

Thanks to our judges

Phil Benton, adviser to WSA and RIA, and former general manager - London, Adidas
Sarah Day, Course Leader, BA Cordwainers Footwear Product, Design & Innovation, London College of Fashion
Lucy Reece-Raybould, CEO, British Footwear Association
Annette Cove, Managing Consultant, Annette Cove Associates
Paul Savrimoothoo, UK Commercial Director, Footwear, Pentland
Colin Temple, Managing Director, Schuh
Peter Youell, Managing Director, UK & Ireland, Skechers UK & Ireland
Peter Varnavas, Director, Precious Soles