Drapers Fashion retail industry news, trends and analysis
Keeping fashion customers engaged amid the cost-of-living crunch
Digital Edition: Keeping fashion customers engaged amid the cost-of-living crunch
The fashion retail market has had its first overall sales decline since April 2021, driven by the cost of living and inclement weather changes, which have curbed consumer spend. Scarlet McNicol, Kantar’s worldpanel fashion client manager and metaverse specialist, discusses the key methods fashion retailers…
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