Adam Frisby

Adam Frisby founded fast fashion women’s etailer In The Style from his bedroom with £1,000 in savings.

Just six years later, it is set to hit £40m turnover thanks to Frisby’s keen understanding of his young, social media-savvy target customer. Its latest collaboration with influencer Lorna Luxe broke the etailer’s records to sell more than 5,000 units in its first hour.

This year, six-part BBC documentary Breaking Fashion gave an insight into Frisby’s hardworking and demanding approach to business.

He is now focusing on international growth and introducing new product lines, including curve collections.