Drapers Fashion retail industry news, trends and analysis
Change can mean different things to different businesses. But change is needed for the fashion industry to really make a difference in terms of sustainability progress: from small yet impactful adjustments to transforming traditional business models in order to build new brands and better businesses with sustainability in mind.
The 2022 edition of Drapers’ Collaborating for Change sustainability report covers strategies to help drive change and further progress, while uncovering ways the industry can work together to bring about meaningful change.
These include tackling waste and over production by balancing new approaches to making and selling clothes with innovative new technologies that will not only help you to get closer to your customers, but also do better for the planet.
We also explore the issue of environmental, social and governance (ESG) policy and sustainability legislation that is developing around the world, as well as what brands and retailers need to know about carbon by exploring the ABCs of scope 1, 2 and 3 emissions.
We meet innovative businesses that are tackling sustainability issues via disruptive new business models. These include Nona Source, the company backed by Louis Vuitton and Dior owner LVMH that is reselling luxury fashion houses’ unused and deadstock fabrics to smaller brands and emerging designers, and Birdsong and Kitri – two British brands reworking approaches to manufacturing by exploring pre-order models to cut down on waste.
We also meet Joy Howard, the former vice-president of marketing at Patagonia, who this year launched her disruptive brand, Early Majority, based on a community-driven membership model in a challenge to traditional fashion business models.
Have your say
or a new account to join the discussion.