Drapers Fashion retail industry news, trends and analysis
Click here to read the full report
Are your customers channel hoppers or social shoppers? Store lovers or one-click wonders? Are they bargain browsers or impulse buyers?
Drapers’ latest report – Connected Consumer 2024 – features a survey of 2,000 people and analyses exclusive data to decode and define the real shopping behaviours, journeys and preferences of today’s fashion fans.
Every business knows that customers now shop across different channels, but to what extent are they actually channel-hopping? This report maps their connected shopping journeys, covering how customers browse, research, purchase and pay for fashion products, as well as the similarities and differences you need to know across different age groups.
Our data confirms that customers’ expectations are extremely high, but it also reveals some surprising insights about what they really want from shopping experiences across digital and physical touch points; what really matters to them when it comes to elements like delivery, returns, content and communications; and what is going to turn them on – and off – from giving you their hard earned cash.
In partnership with BigCommerce, the report also explores how you can build strategies to meet these demands and deliver seamless shopping experiences that exceed your customers’ expectations – and futureproof your business.
Click here to read the full report
The 2024 report covers:
Shopping preferences
How do customers prefer to shop for fashion? How important is an omnichannel strategy? And how satisfied are shoppers with what is currently on offer?
Consumer behaviours
How often are consumers shopping for fashion? What are the differences between how they browse and how they purchase? What are the shopping behaviours you need to know?
Online
What do shoppers really want from their digital experiences? Discover preferences across payment methods and delivery options, as well as basket abandonment strategies.
Apps
What makes shoppers download and return to fashion brands and retailers’ apps?
Stores
What gets shoppers into fashion stores and what do they like, and dislike, about IRL shopping?
Social commerce
How important is social media to shoppers when it comes to inspiration, browsing and purchasing fashion?
Data and AI
What personal data and details are your customers willing to share? And what are shopper’s views on customer-facing artificial intelligence (AI)?
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