Connected Consumer 2020 report

Welcome to Drapers’ Connected Consumer 2020 report.

This annual research explores the evolving shopping habits of UK fashion consumers aged 18 to 65, analysing exclusive data and tracking year-on-year trends, as well as providing insights into evolving multichannel, social media, convenience, and tech preferences.

Comparing findings from different generations of shoppers, it explores the impact of Covid-19 and lockdown on shopping behaviours, alongside deep dives into different channel preferences across digital, mobile and in store, and how these differ with age.

The report also looks at shifts in social media, evolving attitudes to personal data, usage of new tech, such as voice and visual search, and an analysis of views on new retail models.

Will shoppers return to physical stores in a post-Covid-19 lockdown world? When, where and how are they most likely to browse for fashion? How do channel preferences differ between younger and older shoppers? What makes them download fashion apps? Whom do different generations follow online? How much are they willing to pay for next-day delivery?

Find the answers to these questions and more in this data-led consumer research report and analysis. We hope you find it useful.

Click here to download the report